Branded Surveys vs Toluna: Which Pays Better in 2026?

Every figure below comes from our reviews of Branded Surveys and Toluna, where each one links to its source.

 
Branded Surveys
Toluna
Our rating
3.6 / 5
3.0 / 5
Earning potential
3 / 5
2 / 5
Payment reliability
4 / 5
3 / 5
Hourly pay
$1.47 and $2.20 an hour in two published tests
$2.20 to $3.43 an hour in two five-hour tests (DollarBreak, October 2024; The Ways to Wealth, January 2025)
Survey length
Most take 5 to 20 minutes
Depends on the study (Toluna); about 20 minutes on average for one DollarBreak tester
Minimum cash-out
$5 (500 points)
Gift cards from about $10; PayPal from about $30 (US)
Payout time
Approved in 1 to 2 business days; instantly for Silver and Gold members
Up to 3 weeks
Before your first cash-out
Points can be reversed for up to two weeks; photo ID and a selfie may be required at cash-out
A verified email address is needed before points start to accumulate
Cash-out methods
PayPal, Bank Transfer, Gift Cards, Charity
PayPal, Gift Cards
When screened out
Compensated on request if a survey closes after 5+ minutes
No points
Ways to earn
Surveys, Offers, Games
Surveys, Games, Referrals
Apps
App Store 4.6, Google Play 4.4
App Store 4.6, Google Play 4.5
Minimum age
16 or over (US terms)
16 or over; rewards won by under-18s go to a legal guardian
Trustpilot
4.2 from 123,977 reviews (Branded invites reviews)
4.2 from 256,833 Trustpilot reviews
Running since
Paying members since 2012; owned by Dynata since 2022
Founded in 2000
Joining
Open sign-up
Open sign-up

Branded Surveys

Pros

  • ✓ $5 cash out, instant approval for Silver and Gold
  • ✓ Weekly Elite bonuses up to 19%
  • ✓ Rejections limited to two weeks

Cons

  • × US, Canada and UK only
  • × Points can be rejected after completion
  • × Text code and ID checks at payout

Toluna

Pros

  • ✓ Country sites in about 50 countries
  • ✓ Up to 50,000 points for a long survey
  • ✓ 500-point welcome bonus and 100 points per profile survey

Cons

  • × No points for screen-outs
  • × Points expire 12 months after you earn them
  • × Rewards take up to three weeks

The Verdict

Overall, Branded Surveys comes out ahead of Toluna in our reviews. Branded Surveys scores 3.6 out of 5 in our review, Toluna 3.0. On earning potential our reviews give Branded Surveys 3 out of 5 and Toluna 2. The two are not exclusive: where both accept members in your country, running them side by side means fewer days with nothing to do.

Join Branded Surveys →Join Toluna →

Branded Surveys vs Toluna FAQ

Which pays better, Branded Surveys or Toluna?

Branded Surveys scores higher for earning potential in our reviews, 3 out of 5 against 2 for Toluna. Branded Surveys: $1.47 and $2.20 an hour in two published tests. Toluna: $2.20 to $3.43 an hour in two five-hour tests (DollarBreak, October 2024; The Ways to Wealth, January 2025).

Which has the lower minimum cash-out, Branded Surveys or Toluna?

Branded Surveys: $5 (500 points). Toluna: Gift cards from about $10; PayPal from about $30 (US).

Which pays out faster, Branded Surveys or Toluna?

Branded Surveys is faster by the figures in our reviews. Branded Surveys: Approved in 1 to 2 business days; instantly for Silver and Gold members. Toluna: Up to 3 weeks.

What happens when Branded Surveys or Toluna screens you out of a survey?

Branded Surveys: Compensated on request if a survey closes after 5+ minutes. Toluna: No points.

Can I use both Branded Surveys and Toluna?

Yes. Joining one does not stop you joining the other, as long as both accept members in your country and you keep to each platform's own account rules.

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